What is Virtual jewellery try-on and why will it be the next big thing? Scroll to find out!
Like it or not, technology has seeped into every aspect of our lives – and shopping is no exception. When everything went to a standstill during the pandemic, e-commerce enabled people to retain a little normal by allowing them to make purchases online.
Today’s proactive shoppers use technology to compare and ultimately decide what they will buy. While in-store purchases had an edge over online purchases because of the ability to try before buying, the line is slowly blurring thanks to Augmented Reality (AR). If stats are to be believed, the AR market is all set to be worth over USD 26 billion by 2025.
Augmented Reality allows users to now try on a product virtually without coming in contact with the same physically. Virtual try-ons allow customers to know exactly how something looks on them. Whether it is shoes or a piece of jewellery, virtually trying on products enables customers and retailers to connect without the barrier of customers coming to a physical store for shopping.
How can virtual Try-ons help Jewellery Businesses?
A physical jewellery store can cast quite an impression – but they can only go so far. Here are five reasons why you should integrate virtual try-ons into your jewellery business right away:
- Limitless Digital inventory
When a customer visits your store in person, it may or may not be possible for you or for them to sit and browse through your entire inventory due to a lack of time or resources. However, digital inventory can solve that problem instantly. Virtual try-ons give your customers the comfort of trying on all your jewellery from the comfort of their homes, whenever time allows them to do so. A website or an app makes it possible to display all the inventory that customers can choose from, and virtual try-ons allow them an immersive digital shopping experience.
- Customer satisfaction
It is not possible to be sure about how something looks unless it is tried on. When customers know how the jewellery looks on them, they are more likely to be satisfied with their purchase after they receive it. This means there will be a much lower rate of jewellery returns. A highly satisfied customer will repeat-buy from the brand that provides a positive experience, equalling higher revenue for the jeweller.
- Customer engagement
Customer engagement forms the crux of customer experience. Jewellery brands that have a virtual try-on feature in their stores, apps, or website report higher customer engagement because the power is in the customer’s hands. Customers get to choose what they want to ultimately buy. With AR, it becomes easier and quicker for shoppers to shop for jewellery without moving from their couch.
- Reach more customers
Not every customer will be willing to visit and shop in-store. Providing virtual try-on facilities via websites or apps enables jewellers to reach more people globally. As people try jewellery conveniently from anywhere, they will spend more time and are likely to become loyal customers. This can help increase the global customer base and eventually increase the jewellery brand’s reputation and recall value.
Customers save time as they don’t have to physically try on an item or wait for it to be taken out for trial. Retailers save time because they don’t have to take out the preferred jewellery piece and let the customer try it. Retailers can allow many customers to try on jewellery they like whenever they wish and the same piece of jewellery can be tried on virtually by many at once. This saves time and allows both customers and jewellery brands to focus on what matters more.
Augmented reality is here to stay and for the jewellery industry, it is expected to be the next big thing. Jewellers who want to make a mark digitally should invest in AR technology such as JewelTry which specifically caters to jewellery brands. At Plushvie, we enable jewellers to grow to their full potential so they can showcase their unique designs and pieces to their customers effortlessly.
To know more visit our website meet.plushvie.in or reach out to us at info.plushvie.in
Also read : Jewellery Photography Essentials