7 ways to shift your business online.
Have you still not started with your online business?
In this era of digitization, Your online presence is very important because it allows people to find you, interact with you, get to know you and trust you. But building your online presence can be less time consuming if you know where to start.
These 7 ways to shift your business online are:
- Strategize your goal and validate your business idea.
- Create your website.
- Define your target audience.
- Unique Selling Proposition.
- Educate your customers by providing valuable and consistent content.
- Social Media Marketing.
- Connect and build relationships
Strategize your goal and validate your business idea.
While starting your online business, the most important thing is to define your goal and strategize it accordingly. The goal of your business that need to be set up must include both short-term and long term.
The questions that should be answered are –
What are you doing to make the world a better place?
What problem are you solving?
For example –
You are starting an Online Jewellery business. The problem right now is time, money and going out. Solution to this is- Because of your initiative you are saving your customer’s time and going out by giving them an opportunity to shop online with not so expensive deal.
You must not build an online presence because you’re “supposed to”, build it strategically so that it can help your overall business goals.
Validate your Business idea by doing some of the Market Research weather your idea of business is needed or not.
There are two types of validation- Soft Validation & Hard Validation.
Soft validation includes Market research through different platform like social media &Google.
Hard validation includes Surveys, Emails & Cold Calling.
Therefore, Start with your strategy by defining your business and the validation.
CREATE YOUR WEBSITE :
The next step is to build your solid platform that starts with your website.
The website is a centralized place where your customer can go to learn more about what you have to offer, contact you, interact and engage with your content.
Some of the things that should be taken care while creating your website is-
- Home Page where you can give a clear picture of what you do and offer.
- Easy to use navigation.
- Contact page
- About page where you can include your customer’s review as well.
- One page should be engaging and should be interlinked with other to drive traffic from your one page to another.
SEO (Search Engine Optimization) is another important thing that need to be taken care of.
The GOOGLE KEYWORD PLANNER is also a great resource if you want to start with least finding out what keywords you want your website to rank for.
Optimizing your website must be done frequently and continuously look for the ways for improving your website.
DEFINE YOUR TARGET AUDIENCE
Do you really know where your potential consumers live?
In today’s world where already exists a number of brands, simply revealing or bringing the product into the light might not give you the desired customer base. It also might not be financially viable.The chances of getting lost in the pool of limitless brands and advertisements are just too high.
The most important question that you need to ask yourself –
What is the age limit of the customer that you have to target?
Where does your audience live?
Start targeting your audience after that.
UNIQUE SELLING PROPOSITION
The USP is the strategy of informing your audience about how your brand is superior to others.
We must find out the similar companies and competition to our business. Find out their weakness and make that your strongest point.
The question that you should ask yourself is –
Why will someone pick your product over others?
And here comes the most important thing that is doing case study of your competitor.
EDUCATE YOUR CUSTOMER
There is a saying that, “Don’t Market to your customer; Educate them instead”.
Content marketing comes in the picture here with educating the customer and making them aware about their need. The proper content strategy can make the customer interested in your product. Next step is to create the need and fit your product in that. Customer education refers to the set of activities and process a business that puts in place to equip customers with the knowledge & skills needed to make the most out of its product or services.
5 ways to create education based content that delivers great value to your customer are-
- Make your customer realize that you understand their pain.
- Make your customer learn from your mistake.
- Make them comfortable and help them in knowing your brand better.
- Make them realize that practical skill is very important and teach them the same.
- Make them learn together with you.
Basic Marketing Funnel –
Awareness: Awareness is building your plan (identity) with the help of social media tools.
Interest: Interest is having content strategy that make your idea interesting.
Desire: Desire is moving the customer from liking to actually needing the product. It is the emotional connect to the customer.
Action: Action is the stage where finally customer go for your product.
Retention: Retention is the most important stage because it allows customer to continue for your product.
SOCIAL MEDIA MARKETING
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
The most important thing is to understand what content we need to publish on which platform, like for Instagram more of pictures and less of writing, similarly for Twitter more of sharing knowledge and for YouTube more of video content and Vlogs.
So, What are you waiting for?
Go further and start with your social media marketing.
CONNECT & BUILD RELATIONSHIP
Speaking of relationships, something that’s really important when you’re trying to build your online presence and “being seen”.If no one knows you, then obviously they won’t be looking for your website, your Facebook profile, your Instagram stories, and so on.
So what’s the best way to draw people into your world?
Find an online community that is made up of individuals who share the same interests or who run similar businesses as you do. Then, start building relationships with them through providing value and being an active member in that group.
You should find a group of individuals who fit the description of your audiencebecause joining this type of community has the potential to give you priceless insights into what your biggest pain points are. Knowing this, can help you with improving your brand and optimizing it.
Always start by adding value for others first. When entering a group or community, it’s important for you to not advertise yourself or your business. Once you start building strong relationships with others in the community through following the steps above, they’ll naturally become interested in what it is you have going on, and you can start to share your content over time.
So, What are you waiting for? Let’s get started with your Online Business.
All the best!
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