Author: Marketing
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Content Management Systems: Everything you need to know
The main goal of a CMS is to make website editing seamless and easy for those not acquainted with the technicalities of coding websites. Plus, nobody likes to use software that is confusing and difficult to figure out. CMS are easy to navigate through and makes it easy to allocate website content creation.
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Future of Virtual Reality in Retail
Throughout human history, we are living at a tremendously exciting time. No, we won’t be taking off for the Moon anytime soon. Because we don’t really live in the world that earlier generations imagined. We do, however, have SpaceX and a tonne of other awesome, previously inconceivable things. similar to virtual reality Since the concept…
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Web Development Trends to Watch For in 2023
Take a look at the hottest web development trends you need to look out for this year to stay ahead of your competitors! The future is online – this reality can be reflected in the fact that there are more than 5 billion daily users of the internet, with more than 1.5 billion websites existing…
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Optimizing Website Speed: Why Page Load Time Matters
Bringing more viewers to your website is a task, but so is keeping them hooked! Read this blog to understand the difference page load speed can make to your jewellery business. Imagine you’re at your favourite shopping store, treating yourself to some new clothes. You’ve picked your outfits, but the line at the counter is…
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A Beginner’s guide to building a mobile-friendly website
Take a look at a few tips that can get you started on building a mobile-friendly website! With the world that is going increasingly digital, mobile phones have really come in handy [literally and figuratively!]. People now get most of their shopping and information on the go, with mobile phones accounting for 54% of the…
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Top 5 Social Media Marketing Tips
Boost your jewellery store’s Social Media performance with these 5 starter tips! More than half the people on Earth use at least one social media platform. This means that no matter how you feel about having a personal social media presence, you should create one for your business to better connect with potential customers and…
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How to offer Virtual Reality and Augmented Reality Shopping on E-commerce
The technologies of augmented reality (AR) and virtual reality (VR) are no longer the stuff of science fiction. In today’s retail sphere, these technologies are at the frontline of revolutionizing online and in-person customer experiences. And over time, AR & VR will only become more popular as they continue to enhance our shopping experience. These…
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AR & VR Transforming the E-commerce
By plugging in existing e-commerce stores with ground breaking immersive technologies such as Augmented Reality and Virtual Reality (AR/VR), retailers aim to take shopping experiences to the next level. These cutting-edge technologies have revolutionized the e-commerce industry, completely transforming businesses’ operations.
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5 Essential things your Jewellery eCommerce Website must have
The first natural step towards taking your brand online is, of course, social media. They’re easy and free to set up and don’t take a lot of time to create. However, thousands of jewellery businesses are now turning to Instagram and Facebook to sell their goods, and it is important that you stand out.
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Help your Jewellery Store grow in 4 easy steps
Keep ahead of your growing competition, and take your jewellery store to the next level of growth with these easy steps!
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Why Augmented Reality is the future of jewellery businesses
Augmented Reality is helping jewellery brands evolve to customer needs. Here’s why your jewellery store should get AR tech, too!
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A Beginner’s Guide to Selling Jewellery Online!
Jewellery Businesses everywhere are moving online. You should too! Here’s a quick how-to on getting started with eCommerce!
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Virtual Shopping Benefits For Customers and Brands
Shopping in-store is often a more intimate experience; try-on rooms are the epicentre of this journey. As virtual shopping has become increasingly popular, brands have resorted to replicating this sensation with digital fitting rooms for their customers. Although they may fulfil consumers’ number one concern – “will it fit me?” – retailers must now ask…
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Tips to gain new Customers on Instagram
A picture is worth a Thousand Words. Read on to understand how to make your jewellery store aesthetic game better than your competitors!
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Instagram Audience Engagement Hacks for Jewellers
In this blog, we enlist our top hacks for jewellers to promote and keep in touch with your digital audience on Instagram. Read on!
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How To Digitize Your Jewellery Business?
The business of jewellery-making has always been one to attract attention. As new technologies arise, industry members must adapt to stay in business and make money.
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Online shopping experience through video calling
Online shopping is all about convenience and a great customer experience. That’s why video calling is becoming the new wave in online shopping. You can easily integrate video conferencing into your existing omnichannel strategy. This increases trust and leads to more sales.
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How to Integrate Augmented Reality in your Jewellery store
Why are jewellery brands using Augmented Reality and how can you leverage the power of the technology? Read on to find out!
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How to get your Jewellery Store ready for the Wedding Season!
The wedding season is upon us! Read on to find out how to prepare your jewellery store for it!
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Instagram Hacks for Jewellers
Having trouble building your social media base? Scroll to read our top 5 picks to generate social media buzz around your jewellery brand!
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4 Ways Augmented Reality can change your Jewellery Store
What is Augmented Reality & how can it put your jewellery brand on the global map? Read to find out! As a jeweller, you may have read about Augmented Reality and wondered how important it really is for your brand. You may also have wondered how Augmented Reality conferencing and Augmented Reality video shopping can…
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Take your Jewellery Store online in 10 Simple Steps!
Research says that sales in online stores are expected to reach 22% of global retail sales by 2023, compared to 14.1% in 2019, making now the perfect time to take your business online. Make the transition from in-store commerce to online shopping in these easy steps!
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Get your Jewellery Photos Ecommerce ready!
Follow these five guidelines to get photos that not only build brand awareness but also increase sales for your jewellery business!
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Reasons to use google ads to promote your jewellery e-commerce store!
Google Ads allow you to target your ads by location, age, language and even the devices of your potential users, all within your budget. It also provides you with insightful data that help you measure the success of your ad campaigns and in turn, your jewellery business.
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How to market an e-commerce jewellery store effectively
With time, the role of jewellery has also evolved in human civilizations. It began with being used as a display of rank or status, and gradually became a token of trade. Today, it is not just an ornament or token, but a manner of expression. This is why, when marketed right, can make a lot…
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Tips to Optimize your Product Page
Your website should also allow your buyers to zoom in on the product images to allow them a better view of the jewellery. You can also choose to add a 360-degree view video of your product instead of images!
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The Secret to encouraging Customer Loyalty
Old and new research has shown that it is easier to retain existing customers than to acquire new ones. Though both aspects are important for business growth, you can grow exponentially through the loyalty of your previous and existing customers. Converting one-time buyers into repeat purchasers can help you steady your revenue stream, among many…
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The evolution of Jewellery Trends
Jewellery may have begun in human civilization as a staple. But over the years, it has become an essential part of self-expression. Therefore, we thought it’d be an interesting idea to tell you how people have donned jewellery as a way of self-expression over the past few decades, and the fashion icons who’ve championed trends…
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Jewellery Industry Trends to watch out for
Like it or not – trends can make or break a business. While they seem short-lived and insignificant, they can get your business going in a lot of ways. Especially in the post-COVID world, an event that made us realise how disruptive things can get, trends help us understand what users and consumers are looking…
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Top 5 Social Media Live Content Ideas for Jewellers
Live content can make all the difference to your social media and marketing. But how do you know what works and what doesn’t? Read on to find our top five picks for live content!
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Here’s how you create an Immersive Jewellery Shopping Experience
Immersive experiences not only create memorable moments for your customers but also increases customer engagement and loyalty. Let’s take a look at four ways you can do the same for your customers!
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How To Choose Jewellery That Compliments Your Face?
All kinds of jewellery aim to beautify your face, but did you know that shopping according to your face shape can complement your look 10 times better? Just like certain sizes of clothes make a certain body type look more attractive, certain pieces of jewellery can make you look more wholesome!
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5 Essential Digital Marketing Tools for Jewellery Businesses
How can your jewellery business keep up with the ever-digitalising world? We give you our top five picks.
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5 Reasons to Integrate Technology to your Jewellery Business
Technology is changing the way people buy and sell jewellery. Read on to find out how you can empower your jewellery business with technology.
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How To Build Your Own eCommerce Website?
Finally getting on board with the idea of building your own eCommerce website? We’ve got your back! While website building comes with its own sets of challenges, we’ve narrowed the process down to a step-by-step guide! Read on.
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Technology: The Future of Jewellery Stores
Read how Augmented Reality, IoT & other cutting-edge tech is revolutionising jewellery shopping for customers worldwide!
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Top 5 tips to increase your Jewellery Retail Sales
Looking to acquire new customers? We give you our top 5 tips!
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Top 5 Video Marketing Trends for Jewellers
Get started with video marketing for your jewellery business with these 5 fun ideas!
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5 Reasons to Bring E-Commerce To Your Physical Jewellery Store
How can an eCommerce website make a difference in your sales & outreach? Read to find out!
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5 Reasons to integrate Virtual Jewellery Try-on in your Jewellery Business
What is Virtual jewellery try-on and why will it be the next big thing? Scroll to find out!
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Jewellery Consumer Trends To Watch Out For
Stay ahead of your buyers’ needs by looking out for these evolving jewellery trends
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How Can Jewellers Use Whatsapp Business?
Find new buyers, enhance customer support, and do more with WhatsApp. Scroll to find out how! If the social media apps weren’t boosting the eCommerce business before, they certainly are in the post-pandemic world. Businesses all over the world are finding new ways of integrating Instagram, Facebook and even WhatsApp to find new audiences for…
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How To Photograph Jewellery With Smartphones?
First impressions matter! Read how to showcase your inventory better.
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Jewellery Advertising Ideas To Attract Your Target Audience
Looking for new and exciting ways to advertise your jewellery? We list down a few tips to get you going. Scroll down to read!
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How To Encourage Repeat Jewellery Purchase?
Is it possible to motivate your buyers to make repeat purchases – and how? Scroll down to find out!
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How To Sell Jewellery To Gen Z & Millenials?
How are jewellers attracting Gen Z & Millennials? Read to discover how the younger generations are embracing jewellery shopping!
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4 Reasons You Should Digitise Your Jewellery Business
Jewellery businesses are going digital and thriving. Read on to find why. According to a Times of India study, an average Indian today spends 5 hours on their smartphones, surging from 3.7 hours in 2019. With the rise of social media platforms, an average person spends about 147 minutes on social media each day. In 2020,…
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Virtual Try-ons And Video Selling Will Redefine Shoppers Experience
How is Augmented Reality redefining shopper experiences? Read to find out! Do you remember the first time you purchased an item from an online eCommerce platform? When shopping online for the first time, did you also have questions like, “What if the actual product looks different from the pictures?” or “What if it’s bigger/smaller than…
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Video Calling: A New Normal To Your Jewellery Business
Integrating video calling into your business just got more interesting – and important. Read on to find out how.
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Video Calling: A New Normal To Your Jewellery Business
Integrating video calling into your business just got more interesting – and important. Read on to find out how.
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Virtual Try-ons And Video Selling Will Redefine Shoppers Experience
How is Augmented Reality redefining shopper experiences? Read to find out!
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Thanks to AR, Buying Jewellery Online is no longer a Guessing Game
The fine art of craftsmanship meets the technological authenticity of Augmented Reality.
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Unlock Your Consumers Hearts This Valentine’s Day
Inspirational Marketing Campaigns for Valentine’s Day by Jewellery Brands
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Ways Technology Is Redefining The Jewellery Industry In India
Technology has brought with it numerous changes and revolutionary breakthroughs across industries. The 21st century is defined by ‘technology’ with everything from shopping, communication, work, and social interactions becoming predominantly digital.
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Augmented Reality in Ecommerce: How AR video shopping is changing online shopping behaviour
the augmented reality market is valued at $30.7 billion, with around 810 million active mobile users. And in 2021, over 400,000 augmented reality glasses have already been sold.
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Augmented Reality for Jewellery Retail towards a promising 2022
Augmented reality (AR), a technology based on enhancing the real-world environment with computer-generated elements, is quickly gaining traction across many industries, including jewellery retail. Many plush jewellery brands are already catering their customers with the ability to experience jewellery through AR and 3D modelling before they make a purchase.
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Drive your business via video call
Plush jewellery brands like Tanishq and Kalyan Jewellers have already hopped on the video calling bandwagon. “With the help of video calls and Whatsapp chats, the brand has been able to not only smoothen the consumer journey but also bring in sales of close to Rs 100 crore, just through video calls.” Says Ajoy Chawla,…
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Buy Jewellery via Video Call
The branded jewellery retail market has suffered a de-growth of over 70% during the lockdown and jewellery brands have now opted to capitalize on the digital medium for growth.
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Yeh Saal manaye Augmented Reality wali Navaratri
All you have to do is go on navaratri.plushvie.in, Try 100+ jewellery pieces online & capture your best shot online! Tag us & stand a chance to win some exciting goodies!
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Your FREE E-COMMERCE GUIDE
This book is a summary of all the pitfalls and mistakes we encountered throughout the journey. We fell, we got ourselves injured, we slowed down and we learnt. We started again and worked hard to conquer all the challenges.
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PlushMeet – The video call you will always remember
PlushMeet is a unique video shopping platform. It combines live video shopping with the convenience of Augmented Reality, which makes the entire video shopping experience user-friendly and super interactive.
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PlushMeet, where Shopping comes to life
The way people have started shopping through e-commerce, the evolution of technology is clearly evident. According to a recent survey, 83% of online consumers now shop online more than five years ago.
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Shop SmARter with PlushMeet
PlushMeet, the all-new AR Video Shopping technology allows customers with the Plush advantage of trying inside the video call & provide a personalized experience. Plush Meet combines the fun of live video shopping with the convenience of Augmented Reality.
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5 Reasons Why Your Brand Needs to embrace AR Video Shopping
what if we say we have a better communication platform wherein you not only communicate with your client at their convenience place & time but also give them the ‘feel’ of trying the product virtually before making an actual purchase.
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PlushMeet: Turning your boring video calls into something Extraordinary
PlushMeet, the all-new AR Video Shopping technology allows customers to not only shop over the video call but also provides them with the plush advantage of trying inside the video call before making an actual purchase.
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AR Video Shopping future of Jewellery Retail
PlushMeet, the all-new AR Video Shopping technology allows customers to not only shop over the video call but also provides them with the plush advantage of trying inside the video call before making an actual purchase.
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Wondering What is AR Video Shopping? Here are all the deets
Heard about ordinary video calls? There are many video calling apps, and the best one depends on what you are trying to achieve. If you are just calling your friend or grandparents, the pre-installed app on your phone may suit you just fine. But If you want to hold a video meeting to cater to…
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Introducing PlushMeet, Best Video Shopping in 2021
Plushvie’s latest experiment PlushMeet is a video shopping platform powered by AR (augmented reality) that lets consumers try on themselves before they make an actual purchase. Plush Meet combines the fun of live video shopping with the convenience of Augmented Reality.
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TRY before BUY bridging the gap between brands & customers through immersive experiences
Augmented Reality has the potential to play an enormous role in bridging the gap between brands and customers in the retail industry. Augmented Reality can make it possible by digitizing its retail business and focusing more on the online aspect of the shopping experience. It’s the ability of AR to bring objects to life that…
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Why are brands using AR to sell jewellery online?
The pandemic has impacted the major economies of the world, like Russia, India, the US, China, etc. Sectors like jewellery, tourism, aviation, real estate, and entertainment are among the few industries that were affected the most. The Indian jewellery market suffered an astronomical loss due to this. According to some reports, Indian jewellers are seeing…
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How will Augmented Reality alter our jewellery shopping experience?
The pandemic has impacted the major economies of the world, like Russia, India, the US, China, etc. Sectors like jewellery, tourism, aviation, real estate, and entertainment are among the few industries that were affected the most. The Indian jewellery market suffered an astronomical loss due to this. According to some reports, Indian jewellers are seeing…
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Best jewellery e-commerce website designs
Building an e-commerce jewellery website that looks trustworthy is not easy. One needs to make sure that people believe in what they see & for that, it is requisite to pay attention to every minute detail of the jewellery e-commerce website.
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Paradigm Shift in Consumer Behaviour
Now is the time for retailers to innovate & discover new methods of marketing, product coverage, pricing and customer service. To elevate their sales by understanding the evolving customer shopping preferences, retailers are adopting data analytics solutions that leverage emerging technologies such as Augmented Reality.
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What do you need to implement Augmented Reality for jewellery retail?
E-commerce is a huge platform that is growing at an unprecedented rate all over the world. E-Commerce has become India’s fastest-growing and most exciting channel for commercial transactions. The Indian e-commerce market is expected to grow to $200 billion by 2026 from US$ 48.5billion as of 2018. This growth has been triggered as a result…
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How to connect a jewellery e-commerce store with a Facebook page?
E-commerce short for electronic commerce refers to buying & selling products & services through an online platform over the internet. People have access to a lot of things online, they can see almost anything & everything virtually before making any purchase. E-commerce provides a platform for people to buy or sell whatever they want, whenever…
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Types of Augmented Reality in retail
If stats are to be believed then, 75% of customers expect new technologies for better experiences. That very research states that 84% of customers believe the experience is just as important as the product itself.
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5 things that every retailer needs for their business post covid
Retailers worldwide are grappling with the appropriate response to the coronavirus for their employees, customers, and businesses. For many, it is shaping into a once-in-a-generation test of business continuity planning, the elasticity of the digital ecosystem and supply chain flexibility.
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Will jewellery e-commerce disrupt traditional jewellery retail?
Estimates indicate a bright future for online jewellery sales with the industry implementing innovative technology to meet consumer demands. The growth will however be commensurate with consumer preferences as they become more comfortable in buying emotionally charged products online; jewellery being a major category.
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5 ways jewellers are adopting to keep their customers engaged
The lockdown in India had paused business operations for a while, which gave jewellers a chance to analyze their current situation and chart out a strategy for the future and focus on how they can make this phase exciting and inventive for the customers. Various steps are taken in the public interest not only to…
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Top 5 Augmented Reality software for Retail
As AR is still a young technology, it provides certain advantages to businesses that other software cannot offer. The following are just a few of the benefits to using AR software in your business.
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Consumer Behaviour post Covid 2021 | Luxury Goods
The damage caused by covid-19 could extend to brands that have not yet fully transitioned to a vertically integrated distribution model and upstart brands that need wholesale channels to reach new customers and finance the development of their full collections. To survive, wholesalers are likely to adopt aggressive commercial and discount policies which, at least…
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Augmented Reality in events
Augmented reality means it transfers digital objects into the real world using all the technology. It can be through anything AR wearable glasses, computer, any website or anything. Augmented reality doesn’t take you to another world like Virtual reality takes you but it is like it lets you experience the objects being there physically and…
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Remote Assistance and Virtual Manual
Augmented reality remote assistance takes this concept further. It uses AR and streaming videos to link the contact center and headquarters to the customer’s home or the field where the work is being performed. This enables agents to remotely solve hardware issues – seamlessly bridging the physical and virtual worlds.
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Augmented Reality relies on Artificial Intelligence
Artificial intelligence is the use of machine learning, especially computer systems to stimulate human intelligence. AI software tools enable machines to adjust new input also to learn new things and adopt it like human behaviour.
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Augmented Reality in Navigation
Augmented Reality is making way in the business world and also the world around us. And one of the most known ways of application of AR is in maps and navigation.
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AR In Shopping And Retail
The Augmented Reality market has grown so colossal that predictions estimate its value to reach $61.4 billion by 2023. AR has permeated into every field including Retail. A study approximates that 32% of shoppers are regular users of Augmented Reality and 73% of smartphone AR users are highly satisfied with the experience. Such Augmented Reality…
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Augmented Reality Trends in 2021
Augmented Reality has seen unprecedented growth since 2020 and all the huge companies are using this technology which is helping them to make advancement in the field. There are companies like Microsoft, Amazon, Apple and Google who are using Augmented Reality in their business.
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Mobile AR: Apple ARKit , Google ARCore
Augmented Reality has been one of the most technologically advanced with the market 3.4 billion on smartphones. As we know, augmented reality is the visual representation of digital components in the physical world. It is an overlay of computer-generated images in the existing natural environment. The overlay can be anything like graphics & sounds to…
