Augmented reality (AR) is one of the biggest technology trends right now and it’s going to get bigger as AR-powered smartphones and other devices become more accessible around the world. As Covid-19 is increasing on a daily basis as well as there is a restriction in many parts of the country, many businesses are forced to take an online shift. The pandemic has encouraged many aspirational brands to use immersive digital experiences to market their products to younger, digital-savvy consumers. With physical stores temporarily closed or open with significant occupancy restrictions, retail brands have gotten creative in how they’re using technology to overcome the newest sales obstacles.
Just before the pandemic, Adidas partnered with a company that specialises in AR solution for e-commerce & digital retail on a footwear try-on tool within its ios application. This feature allows mobile shoppers to try on certain shoe styles when they point their smartphones towards their feet. The sportswear maker’s mobile platform uses augmented reality (AR) to overlay digital images of its new Alphaedge 4D running shoes through a smartphone.
Source: Next Reality
The British luxury brand has introduced an augmented reality (AR) shopping tool that uses Google Search technology. Now when shoppers search for a Burberry handbag or Burberry wallet, they have the option to view the product in 3D, right in the comfort of their own homes. Objects are scaled to size and shown over the real-world environment, which means that buyers can get an accurate sense of what the product would like in reality.
Source: L&S Global
Kohl took a slightly different route than other retailers. While other retailers took virtual try-on as an opportunity to engage their customers Kohl partnered with Snapchat to create Kohl’s Augmented Reality (AR) Virtual Closet, giving users the opportunity to shop their favourite styles from a curated assortment of Kohl’s products.
4. Dulux Paint
Dulux Paint with its Visualizer App, lets shoppers see how more than 1,200 paint colours would look on their walls. This solves the age-old problem of trying to visualize a tiny square colour sample expanded to cover a room. With augmented reality technology, allows you to see the colours live in your living space. You can save it as a video or photo; which you can also share with your family and friends if you’re finding it difficult to narrow down your colour choice.
Source: Business Community
5. Kendra Scott
When the pandemic hit our lives & the physical retail stores were shuttered, the jewellery brand launched a virtual try-on tool so customers could try product remotely. Shoppers can use it to see how earrings, necklaces, bracelets, and rings look on their own bodies. With live images, shoppers can see how Kendra Scott’s jewellery moves around as they turn from side to side. Shoppers who like what they see can then complete their purchases through Kendra Scott’s e-commerce website, which means they’re able to browse products, try on their favourites, and complete their transactions without ever stepping inside a physical store.
Source: JCK Online
(Source: threekit, StreetFight)
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