Category: Digital Marketing
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Content Management Systems: Everything you need to know
The main goal of a CMS is to make website editing seamless and easy for those not acquainted with the technicalities of coding websites. Plus, nobody likes to use software that is confusing and difficult to figure out. CMS are easy to navigate through and makes it easy to allocate website content creation.
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Web Development Trends to Watch For in 2023
Take a look at the hottest web development trends you need to look out for this year to stay ahead of your competitors! The future is online – this reality can be reflected in the fact that there are more than 5 billion daily users of the internet, with more than 1.5 billion websites existing…
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Optimizing Website Speed: Why Page Load Time Matters
Bringing more viewers to your website is a task, but so is keeping them hooked! Read this blog to understand the difference page load speed can make to your jewellery business. Imagine you’re at your favourite shopping store, treating yourself to some new clothes. You’ve picked your outfits, but the line at the counter is…
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How to offer Virtual Reality and Augmented Reality Shopping on E-commerce
The technologies of augmented reality (AR) and virtual reality (VR) are no longer the stuff of science fiction. In today’s retail sphere, these technologies are at the frontline of revolutionizing online and in-person customer experiences. And over time, AR & VR will only become more popular as they continue to enhance our shopping experience. These…
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5 Essential things your Jewellery eCommerce Website must have
The first natural step towards taking your brand online is, of course, social media. They’re easy and free to set up and don’t take a lot of time to create. However, thousands of jewellery businesses are now turning to Instagram and Facebook to sell their goods, and it is important that you stand out.
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A Beginner’s Guide to Selling Jewellery Online!
Jewellery Businesses everywhere are moving online. You should too! Here’s a quick how-to on getting started with eCommerce!
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Tips to gain new Customers on Instagram
A picture is worth a Thousand Words. Read on to understand how to make your jewellery store aesthetic game better than your competitors!
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Instagram Audience Engagement Hacks for Jewellers
In this blog, we enlist our top hacks for jewellers to promote and keep in touch with your digital audience on Instagram. Read on!
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How To Digitize Your Jewellery Business?
The business of jewellery-making has always been one to attract attention. As new technologies arise, industry members must adapt to stay in business and make money.
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How to get your Jewellery Store ready for the Wedding Season!
The wedding season is upon us! Read on to find out how to prepare your jewellery store for it!
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Instagram Hacks for Jewellers
Having trouble building your social media base? Scroll to read our top 5 picks to generate social media buzz around your jewellery brand!
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Take your Jewellery Store online in 10 Simple Steps!
Research says that sales in online stores are expected to reach 22% of global retail sales by 2023, compared to 14.1% in 2019, making now the perfect time to take your business online. Make the transition from in-store commerce to online shopping in these easy steps!
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Reasons to use google ads to promote your jewellery e-commerce store!
Google Ads allow you to target your ads by location, age, language and even the devices of your potential users, all within your budget. It also provides you with insightful data that help you measure the success of your ad campaigns and in turn, your jewellery business.
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How to market an e-commerce jewellery store effectively
With time, the role of jewellery has also evolved in human civilizations. It began with being used as a display of rank or status, and gradually became a token of trade. Today, it is not just an ornament or token, but a manner of expression. This is why, when marketed right, can make a lot…
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Tips to Optimize your Product Page
Your website should also allow your buyers to zoom in on the product images to allow them a better view of the jewellery. You can also choose to add a 360-degree view video of your product instead of images!
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Jewellery Industry Trends to watch out for
Like it or not – trends can make or break a business. While they seem short-lived and insignificant, they can get your business going in a lot of ways. Especially in the post-COVID world, an event that made us realise how disruptive things can get, trends help us understand what users and consumers are looking…
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Top 5 Social Media Live Content Ideas for Jewellers
Live content can make all the difference to your social media and marketing. But how do you know what works and what doesn’t? Read on to find our top five picks for live content!
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5 Essential Digital Marketing Tools for Jewellery Businesses
How can your jewellery business keep up with the ever-digitalising world? We give you our top five picks.
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How To Build Your Own eCommerce Website?
Finally getting on board with the idea of building your own eCommerce website? We’ve got your back! While website building comes with its own sets of challenges, we’ve narrowed the process down to a step-by-step guide! Read on.
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Top 5 Video Marketing Trends for Jewellers
Get started with video marketing for your jewellery business with these 5 fun ideas!
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5 Reasons to Bring E-Commerce To Your Physical Jewellery Store
How can an eCommerce website make a difference in your sales & outreach? Read to find out!
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5 Reasons to integrate Virtual Jewellery Try-on in your Jewellery Business
What is Virtual jewellery try-on and why will it be the next big thing? Scroll to find out!
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Your FREE E-COMMERCE GUIDE
This book is a summary of all the pitfalls and mistakes we encountered throughout the journey. We fell, we got ourselves injured, we slowed down and we learnt. We started again and worked hard to conquer all the challenges.
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Best jewellery e-commerce website designs
Building an e-commerce jewellery website that looks trustworthy is not easy. One needs to make sure that people believe in what they see & for that, it is requisite to pay attention to every minute detail of the jewellery e-commerce website.
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Paradigm Shift in Consumer Behaviour
Now is the time for retailers to innovate & discover new methods of marketing, product coverage, pricing and customer service. To elevate their sales by understanding the evolving customer shopping preferences, retailers are adopting data analytics solutions that leverage emerging technologies such as Augmented Reality.
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How to connect a jewellery e-commerce store with a Facebook page?
E-commerce short for electronic commerce refers to buying & selling products & services through an online platform over the internet. People have access to a lot of things online, they can see almost anything & everything virtually before making any purchase. E-commerce provides a platform for people to buy or sell whatever they want, whenever…
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5 ways jewellers are adopting to keep their customers engaged
The lockdown in India had paused business operations for a while, which gave jewellers a chance to analyze their current situation and chart out a strategy for the future and focus on how they can make this phase exciting and inventive for the customers. Various steps are taken in the public interest not only to…
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Consumer Behaviour post Covid 2021 | Luxury Goods
The damage caused by covid-19 could extend to brands that have not yet fully transitioned to a vertically integrated distribution model and upstart brands that need wholesale channels to reach new customers and finance the development of their full collections. To survive, wholesalers are likely to adopt aggressive commercial and discount policies which, at least…
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Movie Marketing Campaigns Powered By Augmented Reality
Sanju: Bollywood moving are fast grabbing the technology with innovative AR movie marketing campaigns. The producers of Sanju decided to do a movie promotion and new technology. We all know that majorly people spend most of their time on social media platforms specially on Instagram and Facebook. So, they took it to Instagram and then…
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Brands Leveraging Augmented Reality to reach consumers during the pandemic
With physical stores temporarily closed or open with significant occupancy restrictions, retail brands have gotten creative in how they’re using technology to overcome the newest sales obstacles.
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How to do an AB testing?
A simple A/B test can include multiple subject line to test which subject line generates more opens, while an advanced A/B testing includes testing completely different email template against each other to see which one template generates more click through.
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7 reasons why Internet Marketing is Important
With more consumers & businesses shopping & researching products & services online, it has become inevitable for companies to recognise the importance of online marketing & internet marketing. Once a business learns how it can leverage internet marketing for its business, it will start growing in brand new ways.
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How to create a YouTube Channel
In the era of digitalization Digital marketing is one of the main sources to increase consumer engagement. There are many platforms such as Facebook, Instagram, LinkedIn, Youtube and many more.
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Off-page And On-page SEO
The search engine optimization strategy can be divided into two main categories that are Off-page Seo & On-page Seo. Both are very important & pivotal in any SEO campaign & are totally different from each other.
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How to create an AR filter on Instagram
Augmented Reality filters are computer-generated effects that give real-time experience on your device. In several applications like Instagram, Snapchat or Facebook stories an AR filter alters the image on your camera display.
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Virtual try-on: What is virtual try-on & why your brand should have one!
As shopping has increasingly moved online, brands are striving to offer a comprehensive user experience that includes that consumers can try before they buy. Luckily, virtual try-on technology is making it possible. Now through augmented reality consumers can try on their desktops & other devices before they make a purchase.
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Virtual Try-On Options For Jewelry This Valentine’s Day
Modern technologies like augmented reality are changing every aspect of our lives and making it more helpful day by day. With this exciting technology, make your Valentines more special than before. This year valentines may not be the same as all other years due to the outbreak, but that clearly does not mean it shouldn’t…
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4 ways to grow traffic on your website through social media
Social media is a popular way for entrepreneurs to engage with their audience. 92% of the entrepreneurs consider social media very important for their business. And it is expected that no. of global social media users hit 2.5 billion this year.
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5 Instagram mistakes you should avoid
5 Instagram mistakes we should avoid, which might be creating hindrance in your business.
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Email marketing & its tools
Email marketing has the potential to convert prospects into customers & one time buyers into loyal & lifetime consumers. Email marketing is a highly efficient digital marketing tool. In the era of social media & rise in unsolicited spam emails, email remains the most effective way of generating leads & gaining consumer loyalty for the…
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Jewelry retail in 2021
In today’s world technology is upgrading every single second with that newly upgraded technology jewelers also want to adopt it for the growth of their business. In the era of digitalization, each one of us has been started the footsteps of it.
