Customer Engagement can make all the difference to your jewellery business. Read how to get in the game!
Shopping – can mean a lot of different things to a lot of different people.
Some view it as a chore – something they need to do and cross off their list.
To some, it can be therapy.
To some, it is pure joy to shop for their beloveds
Shopping can become a bigger deal especially when one is shopping for jewellery. Jewellery shopping can be an exhilarating and personal experience. As a jewellery store, you don’t just sell jewellery – but put people’s emotions into souvenirs.
Many studies have found that the Customer Engagement Solutions Industry, valued at $15 Billion in 2020 is expected to reach $31.1 Billion by 2026.
Immersive experiences not only create memorable moments for your customers but also increases customer engagement and loyalty. Let’s take a look at four ways you can do the same for your customers!
- Interactive Videos & Images
Photos of your jewellery inventory are fine, but using interactive images and videos that can be used by users to zoom over the jewellery piece and 360 videos that allow shoppers to control the movement of the jewellery can make the user experience very interactive.
- Try-n-buy with Virtual Tryons
The jewellery industry is slowly embracing the technologies that have revolutionised other sectors. These cutting-edge tools of transformation include 3D Printing, computer-aided design (CAD) and Augmented Reality (AR), among others. Technologies like these are single-handedly changing the future of retail.
AR offers shoppers the possibility of personalisation, directly impacting sales. About 61% of shoppers prefer brands that offer AR experiences over those that don’t; with 40% of customers willing to pay more for a product if they’ve experienced it via AR. Jewellers who want to make a mark digitally should invest in AR technology such as JewelTry which specifically caters to jewellery brands.
- Keeping it Personal
In an era where every jewellery store is going online, how do you stand out? How do you engage new customers, but more importantly, keep them? Personalisation is your answer!
According to a Forbes study, 40% of marketing executives report that personalization has a direct impact on maximizing e-commerce sales, basket size and profits. Here are some tips on personalizing the shopping experience for your buyers:
- Personalised email marketing
- Asking for customer feedback and valuing customer reviews
- Newsletters & other automated email workflows
- Interactive Online Catalogues
An online sales catalogue is an interactive sales tool that brings a lot of benefits. Unlike the ordinary static online catalogue, it adds a wow factor to your brand while the graphics and interactive elements keep your shoppers engaged and entertained. It also increases the amount of time they spend on your website, also increasing the chances of conversion.
Unlike print catalogues that shoppers could just flip, an online catalogue enables shoppers to interact by clicking on each button, which brings them to a popup product page with complete product information and the ability to straight away add the product to the cart.
Immersive Shopping Experiences can go a long way in helping you not just find new customers but also find more users through your existing ones.
Looking for more tips to grow your jewellery business? Read our piece on how to increase retail sales.