Thinking about getting started with online ads? Read how Google Ads can open up your jewellery store to the world!
Online Marketing is In!
Online advertising allows you to show your ads to the people who are likely to be interested in your products and services while filtering out folks who aren’t. And you can track whether those people clicked your ads. On that note, we’d like to take this blog to talk about Google Ads – and the numerous ways you can utilize them to grow your jewellery business.
What is Google Ads?
Google says, “Google Ads allow you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time.”
Google Ads allow you to target your ads by location, age, language and even the devices of your potential users, all within your budget. It also provides you with insightful data that help you measure the success of your ad campaigns and in turn, your jewellery business.
But why should you really use Google Ads? In this blog, we give you our top 8 reasons why Google Ads will be beneficial for your business:
- Google Search: Today, to ‘google something’ means to search for something on the internet. That’s how huge the effect of Google search is. On average, the search engine handles over 5 billion searches per day. Among those are people looking for solutions to problems that your business can offer. If they’ve ever used the internet, chances are they’ve Googled the answer to something. And if you can help them find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor.
- Intent-wise targeting: Many people do not like to be advertised to on social media. They go to social media to pass time watching photos, memes and other entertaining content. However, when advertised on Google Ads, you target people who specifically searched for your keyword. And when your ad appears, it helps them find the answer instead of interrupting their online browsing experience.
- Easy-to-use Dashboard: Google Ads has an easy to understand basic information like clicks, impressions, keywords budget, etc. It allows you to see exactly how visitors are behaving on your website — right down to what they clicked, where they went next, and how long they’re spending there.
- Build Brand Awareness: Many people think that Google Ads only help you drive traffic. But what’s essential to understand here is that even if people do not click on your ads, they still see your brand name when they look up your keywords on Google. Even if they do not convert into customers, it helps reinforce your brand name on Google and helps people recognize it better.
- Easy Ad Campaign Implementation: Google Ads doesn’t require you to have SEO expertise to launch ad campaigns. With some training and basic marketing skills, anyone can kickstart an ad campaign that can get overwhelming results.
- Budget Control: Google Ads addresses the problem of wasteful expenditure by handing you complete control of how your money is spent. You can target specific keywords, assign the number of bids, and set daily budget limits. More importantly, you are charged only when an ad is clicked.
Google Ads is perfect for you if it aligns with your business goals. Remember, you need to structure your approach, conduct thorough analyses of the results, and keep tweaking your approach.
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