Digital business Archives

Tag: Digital business

Content Management Systems: Everything you need to know

The main goal of a CMS is to make website editing seamless and easy for those not acquainted with the technicalities of coding websites. Plus, nobody likes to use software that is confusing and difficult to figure out. CMS are easy to navigate through and makes it easy to allocate website content creation.
Future of Virtual Reality in Retail

Throughout human history, we are living at a tremendously exciting time. No, we won’t be taking off for the Moon anytime soon. Because we don’t really live in the world that earlier generations imagined. We do, however, have SpaceX and a tonne of other awesome, previously inconceivable things. similar to virtual reality Since the concept…
Web Development Trends to Watch For in 2023

Take a look at the hottest web development trends you need to look out for this year to stay ahead of your competitors! The future is online – this reality can be reflected in the fact that there are more than 5 billion daily users of the internet, with more than 1.5 billion websites existing…
Optimizing Website Speed: Why Page Load Time Matters

Bringing more viewers to your website is a task, but so is keeping them hooked! Read this blog to understand the difference page load speed can make to your jewellery business. Imagine you’re at your favourite shopping store, treating yourself to some new clothes. You’ve picked your outfits, but the line at the counter is…
A Beginner’s guide to building a mobile-friendly website

Take a look at a few tips that can get you started on building a mobile-friendly website! With the world that is going increasingly digital, mobile phones have really come in handy [literally and figuratively!]. People now get most of their shopping and information on the go, with mobile phones accounting for 54% of the…
AR & VR Transforming the E-commerce

By plugging in existing e-commerce stores with ground breaking immersive technologies such as Augmented Reality and Virtual Reality (AR/VR), retailers aim to take shopping experiences to the next level. These cutting-edge technologies have revolutionized the e-commerce industry, completely transforming businesses’ operations.
5 Essential things your Jewellery eCommerce Website must have

The first natural step towards taking your brand online is, of course, social media. They’re easy and free to set up and don’t take a lot of time to create. However, thousands of jewellery businesses are now turning to Instagram and Facebook to sell their goods, and it is important that you stand out.
A Beginner’s Guide to Selling Jewellery Online!

Jewellery Businesses everywhere are moving online. You should too! Here’s a quick how-to on getting started with eCommerce!
Instagram Audience Engagement Hacks for Jewellers

In this blog, we enlist our top hacks for jewellers to promote and keep in touch with your digital audience on Instagram. Read on!
How To Digitize Your Jewellery Business?

The business of jewellery-making has always been one to attract attention. As new technologies arise, industry members must adapt to stay in business and make money.
How to get your Jewellery Store ready for the Wedding Season!

The wedding season is upon us! Read on to find out how to prepare your jewellery store for it!
Instagram Hacks for Jewellers

Having trouble building your social media base? Scroll to read our top 5 picks to generate social media buzz around your jewellery brand!
Reasons to use google ads to promote your jewellery e-commerce store!

Google Ads allow you to target your ads by location, age, language and even the devices of your potential users, all within your budget. It also provides you with insightful data that help you measure the success of your ad campaigns and in turn, your jewellery business.
How to market an e-commerce jewellery store effectively

With time, the role of jewellery has also evolved in human civilizations. It began with being used as a display of rank or status, and gradually became a token of trade. Today, it is not just an ornament or token, but a manner of expression. This is why, when marketed right, can make a lot…
Tips to Optimize your Product Page

Your website should also allow your buyers to zoom in on the product images to allow them a better view of the jewellery. You can also choose to add a 360-degree view video of your product instead of images!
The Secret to encouraging Customer Loyalty

Old and new research has shown that it is easier to retain existing customers than to acquire new ones. Though both aspects are important for business growth, you can grow exponentially through the loyalty of your previous and existing customers. Converting one-time buyers into repeat purchasers can help you steady your revenue stream, among many…
The evolution of Jewellery Trends

Jewellery may have begun in human civilization as a staple. But over the years, it has become an essential part of self-expression. Therefore, we thought it’d be an interesting idea to tell you how people have donned jewellery as a way of self-expression over the past few decades, and the fashion icons who’ve championed trends…
Top 5 Social Media Live Content Ideas for Jewellers

Live content can make all the difference to your social media and marketing. But how do you know what works and what doesn’t? Read on to find our top five picks for live content!
5 Essential Digital Marketing Tools for Jewellery Businesses

How can your jewellery business keep up with the ever-digitalising world? We give you our top five picks.
How To Build Your Own eCommerce Website?

Finally getting on board with the idea of building your own eCommerce website? We’ve got your back! While website building comes with its own sets of challenges, we’ve narrowed the process down to a step-by-step guide! Read on.
Top 5 tips to increase your Jewellery Retail Sales

Looking to acquire new customers? We give you our top 5 tips!
Top 5 Video Marketing Trends for Jewellers

Get started with video marketing for your jewellery business with these 5 fun ideas!
5 Reasons to integrate Virtual Jewellery Try-on in your Jewellery Business

What is Virtual jewellery try-on and why will it be the next big thing? Scroll to find out!
How To Encourage Repeat Jewellery Purchase?

Is it possible to motivate your buyers to make repeat purchases – and how? Scroll down to find out!
4 Reasons You Should Digitise Your Jewellery Business

Jewellery businesses are going digital and thriving. Read on to find why. According to a Times of India study, an average Indian today spends 5 hours on their smartphones, surging from 3.7 hours in 2019. With the rise of social media platforms, an average person spends about 147 minutes on social media each day. In 2020,…
Video Calling: A New Normal To Your Jewellery Business

Integrating video calling into your business just got more interesting – and important. Read on to find out how.
5 Jewellery Trends To Watch Out For

How are buyers and technology shaping upcoming jewellery trends? Read on to find out how to catch up with the same!
Thanks to AR, Buying Jewellery Online is no longer a Guessing Game

The fine art of craftsmanship meets the technological authenticity of Augmented Reality.
Ways Technology Is Redefining The Jewellery Industry In India

Technology has brought with it numerous changes and revolutionary breakthroughs across industries. The 21st century is defined by ‘technology’ with everything from shopping, communication, work, and social interactions becoming predominantly digital.
Augmented Reality in Ecommerce: How AR video shopping is changing online shopping behaviour

the augmented reality market is valued at $30.7 billion, with around 810 million active mobile users. And in 2021, over 400,000 augmented reality glasses have already been sold.
Drive your business via video call

Plush jewellery brands like Tanishq and Kalyan Jewellers have already hopped on the video calling bandwagon. “With the help of video calls and Whatsapp chats, the brand has been able to not only smoothen the consumer journey but also bring in sales of close to Rs 100 crore, just through video calls.” Says Ajoy Chawla,…
Yeh Saal manaye Augmented Reality wali Navaratri

All you have to do is go on navaratri.plushvie.in, Try 100+ jewellery pieces online & capture your best shot online! Tag us & stand a chance to win some exciting goodies!
Shop SmARter with PlushMeet

PlushMeet, the all-new AR Video Shopping technology allows customers with the Plush advantage of trying inside the video call & provide a personalized experience. Plush Meet combines the fun of live video shopping with the convenience of Augmented Reality.
PlushMeet: Turning your boring video calls into something Extraordinary

PlushMeet, the all-new AR Video Shopping technology allows customers to not only shop over the video call but also provides them with the plush advantage of trying inside the video call before making an actual purchase.
Best jewellery e-commerce website designs

Building an e-commerce jewellery website that looks trustworthy is not easy. One needs to make sure that people believe in what they see & for that, it is requisite to pay attention to every minute detail of the jewellery e-commerce website.
5 things that every retailer needs for their business post covid

Retailers worldwide are grappling with the appropriate response to the coronavirus for their employees, customers, and businesses. For many, it is shaping into a once-in-a-generation test of business continuity planning, the elasticity of the digital ecosystem and supply chain flexibility.
Top 5 Augmented Reality software for Retail

As AR is still a young technology, it provides certain advantages to businesses that other software cannot offer. The following are just a few of the benefits to using AR software in your business.
AR In Shopping And Retail

The Augmented Reality market has grown so colossal that predictions estimate its value to reach $61.4 billion by 2023. AR has permeated into every field including Retail. A study approximates that 32% of shoppers are regular users of Augmented Reality and 73% of smartphone AR users are highly satisfied with the experience. Such Augmented Reality…
Augmented Reality in Gaming Industry

Augmented reality in the gaming industry means the integration of game visual and audio content with a user environment in real-time. This technology uses the existing environment and enhances it to create a playing field within it. In addition to this, AR uses digital information that it receives from the game & overlays it on…
Augmented Reality roles in different industries

There are many industries in which AR is used and they can ease up the industry much. AR makes things very easy and also benefiting human life too.
Augmented Reality in retail: Virtually try before you buy

Try before you buy online simply means trying virtually before making a physical or online purchase. As shopping has increasingly moved online, brands are striving to offer a comprehensive user experience that includes that consumers can try before they buy. Luckily, virtual try-on technology is making it possible.
Brands Leveraging Augmented Reality to reach consumers during the pandemic

With physical stores temporarily closed or open with significant occupancy restrictions, retail brands have gotten creative in how they’re using technology to overcome the newest sales obstacles.
How to do an AB testing?

A simple A/B test can include multiple subject line to test which subject line generates more opens, while an advanced A/B testing includes testing completely different email template against each other to see which one template generates more click through.
Augmented Reality: The need of the hour

Augmented reality provides the shoppers with instant product information and the consumers can compare with other retailers when they point to their mobile phones, which allows them to set a preference for their requirement.
How to create a YouTube Channel

In the era of digitalization Digital marketing is one of the main sources to increase consumer engagement. There are many platforms such as Facebook, Instagram, LinkedIn, Youtube and many more.
Off-page And On-page SEO

The search engine optimization strategy can be divided into two main categories that are Off-page Seo & On-page Seo. Both are very important & pivotal in any SEO campaign & are totally different from each other.
Augmented Reality increases conversion rate

There are many ways by which you can increase your conversion rate by Augmented reality.
4 ways to grow traffic on your website through social media

Social media is a popular way for entrepreneurs to engage with their audience. 92% of the entrepreneurs consider social media very important for their business. And it is expected that no. of global social media users hit 2.5 billion this year.
5 Instagram mistakes you should avoid

5 Instagram mistakes we should avoid, which might be creating hindrance in your business.
Email marketing & its tools

Email marketing has the potential to convert prospects into customers & one time buyers into loyal & lifetime consumers. Email marketing is a highly efficient digital marketing tool. In the era of social media & rise in unsolicited spam emails, email remains the most effective way of generating leads & gaining consumer loyalty for the…