Tag: Jewellery business
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5 Essential Digital Marketing Tools for Jewellery Businesses
How can your jewellery business keep up with the ever-digitalising world? We give you our top five picks.
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5 Reasons to Integrate Technology to your Jewellery Business
Technology is changing the way people buy and sell jewellery. Read on to find out how you can empower your jewellery business with technology.
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Technology: The Future of Jewellery Stores
Read how Augmented Reality, IoT & other cutting-edge tech is revolutionising jewellery shopping for customers worldwide!
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Top 5 tips to increase your Jewellery Retail Sales
Looking to acquire new customers? We give you our top 5 tips!
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Top 5 Video Marketing Trends for Jewellers
Get started with video marketing for your jewellery business with these 5 fun ideas!
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5 Reasons to Bring E-Commerce To Your Physical Jewellery Store
How can an eCommerce website make a difference in your sales & outreach? Read to find out!
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5 Reasons to integrate Virtual Jewellery Try-on in your Jewellery Business
What is Virtual jewellery try-on and why will it be the next big thing? Scroll to find out!
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Jewellery Consumer Trends To Watch Out For
Stay ahead of your buyers’ needs by looking out for these evolving jewellery trends
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Jewellery Advertising Ideas To Attract Your Target Audience
Looking for new and exciting ways to advertise your jewellery? We list down a few tips to get you going. Scroll down to read!
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How To Encourage Repeat Jewellery Purchase?
Is it possible to motivate your buyers to make repeat purchases – and how? Scroll down to find out!
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4 Reasons You Should Digitise Your Jewellery Business
Jewellery businesses are going digital and thriving. Read on to find why. According to a Times of India study, an average Indian today spends 5 hours on their smartphones, surging from 3.7 hours in 2019. With the rise of social media platforms, an average person spends about 147 minutes on social media each day. In 2020, […]
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Video Calling: A New Normal To Your Jewellery Business
Integrating video calling into your business just got more interesting – and important. Read on to find out how.
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5 Jewellery Trends To Watch Out For
How are buyers and technology shaping upcoming jewellery trends? Read on to find out how to catch up with the same!
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Video Calling: A New Normal To Your Jewellery Business
Integrating video calling into your business just got more interesting – and important. Read on to find out how.
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Why is your Customer’s Shopping Experience Important?
Here’s why businesses need to maximise customer satisfaction to maximise profitability
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PlushMeet in a New Avatar
Take your jewellery business closer to customers! Introducing PlushMeet 2.0.
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Thanks to AR, Buying Jewellery Online is no longer a Guessing Game
The fine art of craftsmanship meets the technological authenticity of Augmented Reality.
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Unlock Your Consumers Hearts This Valentine’s Day
Inspirational Marketing Campaigns for Valentine’s Day by Jewellery Brands
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Augmented Reality in Ecommerce: How AR video shopping is changing online shopping behaviour
the augmented reality market is valued at $30.7 billion, with around 810 million active mobile users. And in 2021, over 400,000 augmented reality glasses have already been sold.
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Augmented Reality for Jewellery Retail towards a promising 2022
Augmented reality (AR), a technology based on enhancing the real-world environment with computer-generated elements, is quickly gaining traction across many industries, including jewellery retail. Many plush jewellery brands are already catering their customers with the ability to experience jewellery through AR and 3D modelling before they make a purchase.
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Drive your business via video call
Plush jewellery brands like Tanishq and Kalyan Jewellers have already hopped on the video calling bandwagon. “With the help of video calls and Whatsapp chats, the brand has been able to not only smoothen the consumer journey but also bring in sales of close to Rs 100 crore, just through video calls.” Says Ajoy Chawla, CEO, Jewellery Division, Titan Company Ltd.
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Buy Jewellery via Video Call
The branded jewellery retail market has suffered a de-growth of over 70% during the lockdown and jewellery brands have now opted to capitalize on the digital medium for growth.
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PlushMeet – The video call you will always remember
PlushMeet is a unique video shopping platform. It combines live video shopping with the convenience of Augmented Reality, which makes the entire video shopping experience user-friendly and super interactive.
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Shop SmARter with PlushMeet
PlushMeet, the all-new AR Video Shopping technology allows customers with the Plush advantage of trying inside the video call & provide a personalized experience. Plush Meet combines the fun of live video shopping with the convenience of Augmented Reality.
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5 Reasons Why Your Brand Needs to embrace AR Video Shopping
what if we say we have a better communication platform wherein you not only communicate with your client at their convenience place & time but also give them the ‘feel’ of trying the product virtually before making an actual purchase.
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PlushMeet: Turning your boring video calls into something Extraordinary
PlushMeet, the all-new AR Video Shopping technology allows customers to not only shop over the video call but also provides them with the plush advantage of trying inside the video call before making an actual purchase.
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AR Video Shopping future of Jewellery Retail
PlushMeet, the all-new AR Video Shopping technology allows customers to not only shop over the video call but also provides them with the plush advantage of trying inside the video call before making an actual purchase.
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Introducing PlushMeet, Best Video Shopping in 2021
Plushvie’s latest experiment PlushMeet is a video shopping platform powered by AR (augmented reality) that lets consumers try on themselves before they make an actual purchase. Plush Meet combines the fun of live video shopping with the convenience of Augmented Reality.
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TRY before BUY bridging the gap between brands & customers through immersive experiences
Augmented Reality has the potential to play an enormous role in bridging the gap between brands and customers in the retail industry. Augmented Reality can make it possible by digitizing its retail business and focusing more on the online aspect of the shopping experience. It’s the ability of AR to bring objects to life that makes it such an interesting piece of technology.
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Why are brands using AR to sell jewellery online?
The pandemic has impacted the major economies of the world, like Russia, India, the US, China, etc. Sectors like jewellery, tourism, aviation, real estate, and entertainment are among the few industries that were affected the most. The Indian jewellery market suffered an astronomical loss due to this. According to some reports, Indian jewellers are seeing the worst sales in the span of 25 years amidst the pandemic.
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How will Augmented Reality alter our jewellery shopping experience?
The pandemic has impacted the major economies of the world, like Russia, India, the US, China, etc. Sectors like jewellery, tourism, aviation, real estate, and entertainment are among the few industries that were affected the most. The Indian jewellery market suffered an astronomical loss due to this. According to some reports, Indian jewellers are seeing the worst sales in the span of 25 years amidst the pandemic.
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Paradigm Shift in Consumer Behaviour
Now is the time for retailers to innovate & discover new methods of marketing, product coverage, pricing and customer service. To elevate their sales by understanding the evolving customer shopping preferences, retailers are adopting data analytics solutions that leverage emerging technologies such as Augmented Reality.
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What do you need to implement Augmented Reality for jewellery retail?
E-commerce is a huge platform that is growing at an unprecedented rate all over the world. E-Commerce has become India’s fastest-growing and most exciting channel for commercial transactions. The Indian e-commerce market is expected to grow to $200 billion by 2026 from US$ 48.5billion as of 2018. This growth has been triggered as a result of increasing internet and smartphone penetration.
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How to connect a jewellery e-commerce store with a Facebook page?
E-commerce short for electronic commerce refers to buying & selling products & services through an online platform over the internet. People have access to a lot of things online, they can see almost anything & everything virtually before making any purchase. E-commerce provides a platform for people to buy or sell whatever they want, whenever they want. E-commerce has become mainstream in people’s daily lives with profound benefits.
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Types of Augmented Reality in retail
If stats are to be believed then, 75% of customers expect new technologies for better experiences. That very research states that 84% of customers believe the experience is just as important as the product itself.
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5 things that every retailer needs for their business post covid
Retailers worldwide are grappling with the appropriate response to the coronavirus for their employees, customers, and businesses. For many, it is shaping into a once-in-a-generation test of business continuity planning, the elasticity of the digital ecosystem and supply chain flexibility.
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Will jewellery e-commerce disrupt traditional jewellery retail?
Estimates indicate a bright future for online jewellery sales with the industry implementing innovative technology to meet consumer demands. The growth will however be commensurate with consumer preferences as they become more comfortable in buying emotionally charged products online; jewellery being a major category.
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5 ways jewellers are adopting to keep their customers engaged
The lockdown in India had paused business operations for a while, which gave jewellers a chance to analyze their current situation and chart out a strategy for the future and focus on how they can make this phase exciting and inventive for the customers. Various steps are taken in the public interest not only to digitalise & reach a wider audience but also to provide an outstanding yet safe in-store experience for consumers
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Top 5 Augmented Reality software for Retail
As AR is still a young technology, it provides certain advantages to businesses that other software cannot offer. The following are just a few of the benefits to using AR software in your business.
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Consumer Behaviour post Covid 2021 | Luxury Goods
The damage caused by covid-19 could extend to brands that have not yet fully transitioned to a vertically integrated distribution model and upstart brands that need wholesale channels to reach new customers and finance the development of their full collections. To survive, wholesalers are likely to adopt aggressive commercial and discount policies which, at least in the medium term, could hurt the luxury positioning of brands that don’t have a concession model.
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Augmented Reality relies on Artificial Intelligence
Artificial intelligence is the use of machine learning, especially computer systems to stimulate human intelligence. AI software tools enable machines to adjust new input also to learn new things and adopt it like human behaviour.
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Augmented Reality in Navigation
Augmented Reality is making way in the business world and also the world around us. And one of the most known ways of application of AR is in maps and navigation.
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AR In Shopping And Retail
The Augmented Reality market has grown so colossal that predictions estimate its value to reach $61.4 billion by 2023. AR has permeated into every field including Retail. A study approximates that 32% of shoppers are regular users of Augmented Reality and 73% of smartphone AR users are highly satisfied with the experience. Such Augmented Reality retail statistics prove how the market has accepted the technology and is exponentially growing with its help.
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Augmented Reality in Jewellery Industry
Augmented reality is one of the biggest technology trends right now & with time it is only going to get bigger & better as AR ready smartphones and other devices become more accessible around the world. Augmented reality helps you see the real-life environment with an augmentation overlaid on it.
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Virtual Try-On Options For Jewelry This Valentine’s Day
Modern technologies like augmented reality are changing every aspect of our lives and making it more helpful day by day. With this exciting technology, make your Valentines more special than before. This year valentines may not be the same as all other years due to the outbreak, but that clearly does not mean it shouldn’t be special & exciting.
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Email marketing & its tools
Email marketing has the potential to convert prospects into customers & one time buyers into loyal & lifetime consumers. Email marketing is a highly efficient digital marketing tool. In the era of social media & rise in unsolicited spam emails, email remains the most effective way of generating leads & gaining consumer loyalty for the long run.
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Technological upgrade in Jewelry Industry in 2020.
Due to Covid-19 lockdowns, social distancing and remote work arrangements have changed the pattern for the business and lifestyle norms. B2B business improved their design and their perspective of running the business changes.
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Jewelry retail in 2021
In today’s world technology is upgrading every single second with that newly upgraded technology jewelers also want to adopt it for the growth of their business. In the era of digitalization, each one of us has been started the footsteps of it.
