Tag: luxury businesses
How is Augmented Reality redefining shopper experiences? Read to find out! Do you remember the first time you purchased an item from an online eCommerce platform? When shopping online for the first time, did you also have questions like, “What if the actual product looks different from the pictures?” or “What if it’s bigger/smaller than […]
Here’s why businesses need to maximise customer satisfaction to maximise profitability
The damage caused by covid-19 could extend to brands that have not yet fully transitioned to a vertically integrated distribution model and upstart brands that need wholesale channels to reach new customers and finance the development of their full collections. To survive, wholesalers are likely to adopt aggressive commercial and discount policies which, at least in the medium term, could hurt the luxury positioning of brands that don’t have a concession model.