E-commerce is a huge platform that is growing at an unprecedented rate all over the world. E-Commerce has become India’s fastest-growing and most exciting channel for commercial transactions. The Indian e-commerce market is expected to grow to $200 billion by 2026 from US$ 48.5billion as of 2018. This growth has been triggered as a result of increasing internet and smartphone penetration.
The remarkable growth of Indian e-commerce has undeniably aided several industries. E-commerce has benefited the jewellery industry. There is a proliferation in the retail outlets and franchise stores along with an increase in the presence of online players thanks to e-commerce websites and applications. Customers were buying a small ticket size of jewellery online. With the proliferation of e-commerce this ticket size has increased in the last 2 – 3 years and is expected to grow as the customer’s journey matures.
As more retailers in the jewellery segment realise the huge opportunity in the e-commerce sector, the market is set to become increasingly competitive. Consumer expectations are rising and they are not just looking for the best options but also a great shopping experience.
Augmented Reality for the jewellery business?
Augmented reality (AR) is one of the biggest technology trends right now and it’s going to get bigger as AR-powered smartphones and other devices become more accessible around the world. The recent trend has made the retail shift from established shops to mobile phones. Most people have actually stopped buying from offline shops, rather, they prefer online shopping. Now, the biggest problem that online vendors face is the inability to make customers try products on themselves. It is practically impossible for consumers to visualise 2-dimensional images of the products.
Augmented reality helps to solve these problems to a great extent. Just like you can try before buying clothes, similarly, JewelTRY provides the benefit of trying before buying online shopping jewellery. Jewellery selling is all about attracting consumers & invoking desires in them to purchase, which is only possible when they try different designs, colours, and products. Augmented reality has completely changed the idea of in-store selling.
Today virtual jewellery experience is on the rise, where people can simply use their smartphones and try the jewellery virtually to see how it fits them. Also, the jewellery shopping trend is gradually becoming outdated because many retailers have been very slow in building a web presence. It is high time to keep clients engaged and serve them digitally.
What do you need to implement Augmented Reality for jewellery retail?
The first step is to ‘Register’ & create an account with Plushvie. The ‘Company Name’ & ‘Tryon link’ being the mandatory fields.
The second step involves editing your jewellery pictures. Plushvie provides jewellery editing for free, all we need is png images of jewellery on a plain white background.
Here are few other guidelines for image uploading
1. Product image should display the full image and not partial image.
2. While clicking a picture make sure the background is clear or plain white.
3. Images should not be blurred or distorted.
4. No Branding / Tag / Logo should be there.
5. Object should be in the centre of the photograph and it
should cover at least 70% area of the entire photograph.
6. Jewellery image should consist just the front and not backside
7. Resolution of the photographs MUST be at least 1000 pixels x 1000 pixels [Square].
The TryOn created can either be integrated into the e-commerce website or can also be used independently. It is important to note that one does not require an e-commerce website to use augmented reality for their jewellery business with JewelTry.
Once the pictures are uploaded & TryOn is created. Voila! With in no time your tryon has been created & you are all ready to provide your consumers a seamless experience of trying jewellery online.
After the tryon is created you get full access to your account dashboard wherein you can check all the business analytics.
The dashboard includes :
- Image Editing
In the Inventory section, you can see all your uploaded products & make certain size adjustments if required.
In the Billing section, you can check the next billing date, your tenure for subscription & pricing details for other products features. In settings you can access the premium features provided by JewelTry if you have an upgraded version of the same & lastly in the Account section you will find multiple options to access your account, you can also upload bulk images through the “ Add products option” by uploading an excel sheet of the products and it’s detailed in your account.
Voila! With in no time your tryon has been created & you are all ready to provide your consumers a seamless experience of trying jewellery online.
Augmented reality has completely changed the idea of in-store selling. Today virtual jewellery experience is on the rise, where people can simply use their smartphones and try Jewellery designs virtually as many of them as they wish to see how it fits them. Also, the jewellery shopping trend is gradually becoming outdated because many retailers have been very slow in building a web presence. It is high time to keep clients engaged and serve them digitally.